Privacy policy

This privacy notice tells you what to expect us to do with your personal information.

  • Contact details

  • What information we collect, use, and why

  • Lawful bases and data protection rights

  • Where we get personal information from

  • How long we keep information

  • Who we share information with

  • Sharing information outside the UK

  • How to complain

Contact details

Email: rachel@sixdegreesstrategy.co

What information we collect, use, and why

We collect or use the following information to provide and improve products and services for clients:

  • Names and contact details

  • Payment details (including card or bank information for transfers and direct debits)

  • Transaction data (including details about payments to and from you and details of products and services you have purchased)

We collect or use the following personal information for information updates or marketing purposes:

  • Names and contact details

  • Marketing preferences

  • Purchase or account history

  • Website and app user journey information

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for information updates or marketing purposes are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Where we get personal information from

  • Directly from you

How long we keep information

Data Category Possible Purpose(s) Potential Retention Period (Illustrative) Justification Considerations
Customer Order History Fulfilling orders, warranty, returns, customer support Duration of customer relationship + 6-7 years (post-last interaction) Tax/accounting requirements, potential for warranty claims, product liability, customer reengagement (if justified and consent obtained)
Marketing Consent Sending marketing communications Until consent withdrawn or 2 years from last interaction (if no consent) Based on active relationship and consent. If no engagement, prolonged retention without clear purpose can be problematic.
Customer Support Inquiries Resolving issues, improving service, legal defense 1-3 years after resolution Need to track recurring issues, train staff, or defend against claims, but not indefinitely
Website analytics (IPs, Cookies) Website improvement, security, marketing Up to 14 months Google Analytics 4 retains data for a maximum of 14 months.
Financial Records Tax compliance, audits, financial reporting 6-7 years from the end of the financial year Strict statutory requirements (eg Companies Act, tax laws)
Contracts Legal obligation, dispute resolution Duration of contract + 6 years Ability to enforce or defend contractual rights. Longer if there are specific industry regulations or potential for long-term claims.

Who we share information with

Data processors

Category Provider Purpose Data Processed Location & Safeguards
Cloud Storage Google Drive Store files and documents Files containing personal or client data US-based, covered by SCCs under GDPR
Scheduling SimplyMeet Schedule meetings Name, email address, chosen time EU-based (parent company Appointlet)
Accounting & Invoicing Xero Management invoices and payments Name, email address, billing details EU/UK data centers; DPA available
Email Marketing ConvertKit Send newsletters and updates Name, email address US-based, covered by SCCs under GDPR
Analytics Google Analytics Analyze website usage IP address, usage data US-based, covered by SCCs under GDPR
Website Hosting & Forms Squarespace Host website, manage contact forms Name, email, any form submission content US-based, covered by SCCs under GDPR

Sharing information outside the UK

Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.

Organisation name: Google

Category of recipient: Cloud storage

Country the personal information is sent to: US

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: SimplyMeet

Category of recipient: Scheduling

Country the personal information is sent to: EU-based

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: ConvertKit

Category of recipient: Email marketing

Country the personal information is sent to: US

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated

21 May 2025